The Amazon Buy Box is going to be the topic for today and we are going to give you specific details about this feature and how it can be used to your advantage.
What is the buy box?
The buy box is that box that you can see on the corner of the product page and it will give you the information you need in order to be able to make your purchase. It displays icons to share on social media, it has a yellow button with the words “add to cart” on it and it shows you the quantity of the item that you are looking to buy.
We are going to give you five essential tips you need to know about the Amazon buy box:
1. At least 70% of the sales of any product come from the buy box
This means that a huge percentage of the people that go into a products page are going to be making their purchase by clicking on that buy box. There is another link they could use at the bottom of the page, but most people will hit that buy box link for their purchase.
2. The buy box has a rotation
The buy box for a product is not going to redirect to the same seller every time someone clicks it. That is unless there is only one seller that is offering that particular item, but in most cases, there will be a rotation that will pick different sellers that have a good record of customer satisfaction.
3. You don’t need to tweak your prices to get the buy box
If you are looking to be the seller who gets the buy box for a product, you should not be thinking of lowering your prices as the way to get it because this is not likely to be a factor that will help you get the buy box.
4. The buy box displays different sellers depending on your location
If someone from Florida is viewing a buy box for a product, someone else from New York could be viewing the same product page at the same time and they would get a different seller on their buy box. The seller that is shown in each area is going to depend on how close the sellers are to the location of the person browsing that particular product page.
5. Amazon won’t share the buy box
If Amazon is selling any particular product, they are not going to be sharing that buy box with any sellers. It has happened before that they do, but it is rarely the case. So if you are selling anything that Amazon sells, you are not likely to be featured in that buy box.
Final thoughts
Amazon’s buy box works with an algorithm that isn’t easy to figure out, but by knowing those important tips about how the buy box works, you will know what to expect in terms of being able to get the buy box for your product.
Reminder: You can profit more by selling restricted category products on Amazon with the help ungating service providers like the Ungating Wizard. With their knowledge, the Ungating Wizard can get you ungated in any of the restricted categories without any hassles. They know exactly how to get you approved so you can start selling your products right away.
