This is a word that is very commonly used in the Amazon seller community. What being Ungated on Amazon means is that you are not restricted to the process of selling certain brands or categories of products.
New sellers are given these restrictions so that they won’t just be able to jump right in and sell anything they want on Amazon. This allows Amazon to evaluate the new seller and approve them. Once this approval occurs, the seller will be “ungated” and they will not be restricted when selling any type of product.
How long does it take to get ungated on Amazon?
This is not a process that is easy to measure in terms of how long it takes. Some sellers have stated that they only waited a couple of days, but others have mentioned that their days turned to weeks. The best approach with all of this is to get the work done as quickly as possible in terms of protocols.
Fill out the forms and provide all requirements they ask for in order to speed things up. Once you do this, it is likely that approval to be ungated is going to be faster. It is important to keep in mind that many key products will be restricted at first. Some of them are very popular and this is one of the reasons why Amazon restricts them to new and unapproved sellers.
The following is a list of some of the most popular products that are locked:
- Alcoholic beverages
- Home decor and fine art
- Cosmetics for both skin and hair
- Electronics
- Dietary supplements
- Automotive related products
With such a large list of restricted products, one could ask if there is anything a new seller can offer, but there are plenty of other categories that are ungated for those who are getting started. Some of the most popular are:
- Clothing
- Groceries
- Health
- Books
- Cameras
- Baby products
There are all products that are usually ungated from the very beginning. With that said, most of the high selling categories that seem to be successful on Amazon are gated. This is why it is so important for new sellers to do all they can to get ungated as quickly as possible.
Why does amazon restrict certain products?
There are many reasons for this to happen, but mainly this is a great way for Amazon to engage in proper quality control. New Amazon sellers also need to prove that they will be reliable sellers. The highly competitive market for some of these brands would get out of control if anyone could start selling as soon as they sign up with a seller account.
Final thoughts
Being ungated on Amazon is not difficult, but it can take more time than people expect. If you are looking to start selling certain products right away, you may need to wait a few days or even weeks to get started.
Just keep this in mind when you are considering the process of becoming a fully approved Amazon seller.
Reminder:
Before you can sell products in all the categories on Amazon, you’ll need to get ungated by the Ungating Wizard. With years of experience in ungating, the Ungating Wizard can get your ungated in any of the restricted categories hassle-free so you can focus on the important aspects of your business like marketing and logistics.
Visit the Ungating Wizard Blog for more updates.
