One of the best ways to do this is to make use of Amazon coupons with your products, but there are several things that you need to know before you create your first coupons.
Today, we are going to give you details on how these coupons can be such a great way for you to boost your conversions in order to make your Amazon FBA business grow larger.
The coupon strategy is not only about the discount
There is a very strong psychological effect that comes from people feeling like they are getting some kind of deal. This has been proven time and time again when people are more likely to make use of coupon deals even when they had no interest in buying the product that is now being offered with a discount.
The main reason why this works so well is that people love feeling like they have saved money on a purchase. The savings are real, but sometimes the product is being sold almost for the same price it is worth at the time, so the seller is not going to see a huge reduction on the profit margins.
How to use coupons in the Seller Central
This process is not complicated at all and once you are done setting it up, you can get some great results in terms of your conversions and general engagement. Just click on the advertising tab and the drop down menu is going to have the option for coupons.
Now you can create your first coupon and select one of your different ASINs. Once this is done, you can choose between a percentage discount and a dollar discount. You can also schedule the length of the coupon if you want it to run for as little as one day and as long as one month.
Now just set the maximum budget for the coupon and you are now ready to start making use of this great feature in order to encourage more clicks. Those who use coupons are always more likely to see an increase in their sales than those who don’t. That should be enough of a factor to consider the use of coupons for success.
Note: Keep in mind that records show that dollar coupons are more likely to encourage conversions than those that are based on percentages, so remember this before you make a decision, but also consider discount coupons depending on several factors such as the product and the niche.
Final thoughts
Discounts and coupons have always been a very beneficial part of any community, but it is important that we don’t forget the value of knowing what kind of discounts to offer in order to attract your target demographic. Now that you have a better idea of how coupons work, you can start implementing them in your strategies to see the kind of results that you are able to get.
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